Feb 15How to start your marketing: 5 steps of a marketing strategy developmentYou always need a strategy In the era of fast hypothesis testing it can seem that you don’t need a strategy: just go to your audience and talk to them. But where should you go? Which hypothesis should you test first of all? What to tell the audience to get the results? …Marketing5 min readMarketing5 min read
Dec 2, 2022FB and IG paid ads use case: apartment repairmentResult: 40% increase in leads amount, 4.5 times lead price decrease during 6 months Client: B2C company which makes turnkey apartment repairments. Lead is the correctly filled-in website form. Campaign goal: to increase leads amount while decreasing their price. …Marketing1 min readMarketing1 min read
Jan 5, 2021B2B has always C: how to promote 3D printing technology among engineers by using B2C contentHi! I was Head of Marketing at Anisoprint — a startup developed a unique technology of composite 3D printing — for 1.5 years. During this time, we’ve become one of the leaders in the field of composite 3D printing among the biggest American companies. Before Anisoprint, I’ve been working for…Marketing3 min readMarketing3 min read
